Management Theory Review: A to Z of Digital Transformation of Business - Marketing, Production, Sales, Supply and Service

March 15, 2017

A to Z of Digital Transformation of Business - Marketing, Production, Sales, Supply and Service

Digital Transformation - Definition

We define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.
https://enterprisersproject.com/what-is-digital-transformation

Digital Transformation Articles - Collection from Blogosphere

Digital Supply Chain - Design, Management and Transformation

2017

To Lead a Digital Transformation, CEOs Must Prioritize
Laurent-Pierre Baculard
JANUARY 02, 2017
https://hbr.org/2017/01/to-lead-a-digital-transformation-ceos-must-prioritize

Leaders have to recognize the opportunity of digital transformation and the threat if the organization ignores the opportunity because of disruptive innovations made by others.

They have to plan the new business entity as a separate department within the existing business, or as a separate business that is handled by all existing functions, or a separate division etc. Then they have to organize and provide resources. In the area of human resources, they either have to recruit from outside or develop the internal talent. In developing the internal talent, the leader's personal examples become important. Change requires effort to learn new things and leader's initiatives to learn and implement will become the role model for others in the organization to follow. While in the early days, the leader's personal guidance is required, slowly the leader has to empower people to do activities independently.

Which departments are digital transformation change agents?

Digital departments are now very common, with 81% of companies citing their existence. 40% have a formalized cross-functional workgroup employing four to five full-time employees.
http://www.huffingtonpost.com/vala-afshar/the-2016-state-of-digital_b_12074114.html

https://reports.weforum.org/digital-transformation/

Digital Transformation - 2016 articles

Digital Transformation - CMU Course Page - Syllabus

Digital Transformation in the Age of Customer - Full Report
Digital Transformation of Industries - World Economic Forum White Paper January 2016
Digital transformation: The three steps to success - MKinsey Article
Using IoT Data to Understand How Your Products Perform
What does ‘digital transformation’ really mean? - Marketing Week Article
6 Predictions About The Future Of Digital Transformation

2016 State of Digital Transformation

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Browse 100+ Books on Internet of Things - IoT Books
Business Analytics and Marketing Applications - 2016

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Data Analytics - Driving Digital Transformation of Organization

Digital Oilfield of the Future

Digital Printing - Engineering Economic and Cost Analysis

Digital Transformation at Daimler Benz

Digital Transformation Books

Digital Transformation - CMU Course Page - Syllabus

Digital Transformation (DT) is a capstone course integrating the technical and managerial
aspects surrounding increased levels of digitization. As data starts to play a larger role in
managerial decision-making, what are the unique ramifications of these actions for
organizational dynamics? How can new information and communication technologies
(ICT) be deployed across an enterprise? What role does culture, organizational structure
and even adoption patterns play in understanding technology selection, user design and
how to derive value from technology? When analyzing DT, we need to examine change
from two perspectives:
• From a technology perspective: integration of new technologies, normalization of
data, and digitization of business processes.
• From a managerial perspective: new coordination and communication within and
across entities, new organizational forms, changing the information environment
underlying the business, and new incentive structures.
Successful efforts at digitization have to keep both technical and managerial perspectives in
mind. Using a collection of cases, this course will study how the deployment of ICT changes
interactions and processes within organizations, across organizations, within industries,
and across society

Cases discussed in the earlier Term

Case – ITC eChoupal (as a class)
Case – Dubai Port Authority (as a class)
Case –Security Breach at TJX
Case – VW in America
Case – Starbucks Mobile Payments
Case – Threadless, The Business of Community
Case - Project Hugo
Case – Newspapers
Case – Open vs. Closed Ecosystems – Nokia in 2010
Case – TV Disruption – Comcast Corporation

Digital Transformation in the Age of Customer - Full Report

Digital Transformation of Industries - World Economic Forum White Paper January 2016

Digital transformation: The three steps to success - MKinsey Article

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